HBA Media has entered into a three-year agreement with Racecourse Media Group to distribute that organisation's British and Irish racing portfolio. Coming under the umbrella of the agreement are the Randox Grand National Festival, the Cazoo Derby Festival, the Qatar 'Glorious Goodwood' Festival, the Welcome to Yorkshire Ebor Festival, Longines Irish Champions Weekend and QIPCO British Champions Day as well as, internationally, the Dubai World Cup Carnival and Bahrain International Trophy.
The new agreement builds on HBA's existing portfolio that already includes Ascot Racecourse, the Lexus Melbourne Cup, Breeders' Cup, Pegasus World Cup and the Saudi Cup.
Henry Birtles, chief executive of HBA Media, said, “our new alliance with RMG as distribution partner for their premier British, Irish, Dubai and Bahrain racing further bolsters HBA Media's ability to package the very best events from around the world under one umbrella, to the benefit of all federations we are fortunate to work with and represent. Through this aggregation of global rights, we can look forward to leveraging the unique nature of each individual event, driving a higher commercial outcome for the collective. Our broadcast clients have been eager for one consistent package of racing that covers 12 months of the year. We are delighted to be teaming up with the highly respected RMG and believe that this collaboration not only adds further weight to our offering, but it completes the circle.”
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